Changing the Rules

Changing the Rules

Our mission statement was clear from the outset: each nail polish must cost less that €10. By reducing our costs, we offer a little fashion treat to compliment your look in just three brush strokes!

Our obsession is innovation. We are always raising the bar higher—it’s a driving force, a challenge and a way of life.

Pledge of Frivolity

Two guys creating a nail polish brand—and why not? Boris and Lilian know nail polish like the back of their hands (pun intended). At nailmatic, we work hard but we don’t take ourselves too seriously. More than a start-up, the NailmaTeam is a state of mind. We are perfectionists - a tightly knit team and we throw ourselves in 3000%.

Changing the Rules

A Vow of Loyalty to our Partners

We are on first name terms with our partners and can have a coffee with them without skyrocketing our carbon footprint. These close contacts are essential in order for us to be able responsive. Being loyal affords a lot of freedom!

In practice, we favour the shortest circuits possible. Laboratory, marketing, R&D, design, manufacturing, etc.—practically everything is done within a 200km radius, mostly with the region of Paris.

HQ Design
customer service,
sales, export…
Yes, we’re always running around, all the time—how did you know? Paris (75)

Nail Polish ProductionYvelines (78)

Nail Polish Production Our much cherished nail polish factory, which has been in the business for almost 40 years Yvelines = 1 hour 20 mins by nailmaCar

Com DisplayVal d'Oise (95)

Com Display an essential link in our chain to make sure we’re seen in our best light, with posters, banners and creative displays! Val d’Oise = 1 hour by nailmaCar

Eco-Designed PackagingOise (60)

Eco-Designed Packaging nailmatic is like no other when it comes to its beautiful (paper), good (vegetable inks) and, above all, cool packaging Oise = 50 mins by train

PackagingVal d'Oise (95)

Packaging For this precise and meticulous part of the process, nailmatic voluntarily chose an E.S.A.T workshop which employs 78 registered disabled workers Val d’Oise = 1 hour by nailmaCar

Nail Polish ProductionParis (75)

Nail Polish Production Our much cherished nail polish factory, which has been in the business for almost 40 years Paris (75)

StorageSeine et Marne (77)

Storage It’s the stuff of dreams: nail polish upon nail polish—nail polishes as far as the eye can see! Seine-et-Marne = 50 mins by train or nailmaCar

Payment SystemVal de Marne (94)

Payment System Money Geeks This is where the payment systems for our machines are developed (particularly contactless). Val de Marne = 30 mins by nailmaScoot (soon to be electric)

Colour Vending Machine ProductionEssone (91)

Colour Vending Machine Production nailmatic created the very first nail polish vending machine. A Parisian invention, made in the Parisian region of Ile-de-France! Essonne = 45 mins by train or nailmaCar

naiLabEure et Loir (28)

naiLab Research and the secret formulas for our nail polishes Eure-et-Loir = 54 mins by train

RoLLabSeine et Marne (77)

Rollette Production RoLLab We reinvented the lip gloss—our Rollette—with a laboratory specializing in makeup, which is kitted out with a factory to boot. Everything is done on site! Seine-et-Marne = 1 hour 15 mins by RER train
Our True Colours

Our True Colours

With a strong creative commitment, nailmatic brings together talents that make our project even better. Amongst them are our colourist Isabelle, our art director Olivia and our designer/visual artist Camille.

Isabelle directs our work on colour because nail polish is a complex product. As an experienced creative makeup director, she has worked with the big names in beauty (such as Clarins, Chanel, Lancôme and Dior).

Olivia gives a unique appeal to the brand’s visual identity. A graduate of the Paris school of decorative arts, she brings photos to life with playfully chic compositions.

Camille puts the finishing touches on our displays by creating fixtures, décor and point of sale display.

Honest Reflections

We create concepts that are born of great ideas.

Our nail polishes and their ingredients are not tested on animals. But we’re not boasting—it’s the law, plain and simple!

We’re not interested in getting into a marketing whirlwind based on empty words—we’re too busy developing new ideas for that. The ANSM (French Agency for the Safety of Health Products) monitor that no product sold on the French market is dangerous to health.

So we prefer to talk about Corporate Social Responsibility—a global approach to which we adhere. For example, we collaborate with a centre that is part of the ADEP (the French association for the mutual aid of disabled persons) for the packaging of our products. We have no legal obligation to do this—it’s a choice based on a purely civic initiative, and we’re proud of it.

Honest Reflections
Getting Emotional

Getting Emotional

Art, design, up and coming trends—the NailmaTeam covers all fronts to create its must-have collections. Bottling the zeitgeist is also a matter of putting our fingers on forgotten emotions that are making a comeback. The lucky dip surprise bags of our childhood had died out—but why not bring them back to life? We approach innovation with the desire to rediscover simple pleasures, like our old-fashioned fairground-style kids vending machine.

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hello nailmatic
01 85 09 69 25