Changing the Rules
Our mission statement was clear from the outset: each nail polish must cost less that €10. By reducing our costs, we offer a little fashion treat to compliment your look in just three brush strokes!
Our obsession is innovation. We are always raising the bar higher—it’s a driving force, a challenge and a way of life.
Pledge of Frivolity
Two guys creating a nail polish brand—and why not? Boris and Lilian know nail polish like the back of their hands (pun intended). At nailmatic, we work hard but we don’t take ourselves too seriously. More than a start-up, the NailmaTeam is a state of mind. We are perfectionists - a tightly knit team and we throw ourselves in 3000%.
A Vow of Loyalty to our Partners
We are on first name terms with our partners and can have a coffee with them without skyrocketing our carbon footprint. These close contacts are essential in order for us to be able responsive. Being loyal affords a lot of freedom!
In practice, we favour the shortest circuits possible. Laboratory, marketing, R&D, design, manufacturing, etc.—practically everything is done within a 200km radius, mostly with the region of Paris.
sales, export… Yes, we’re always running around, all the time—how did you know? Paris (75)
Com DisplayVal d'Oise (95)
Eco-Designed PackagingOise (60)
PackagingVal d'Oise (95)
Our True Colours
With a strong creative commitment, nailmatic brings together talents that make our project even better. Amongst them are our colourist Isabelle, our art director Olivia and our designer/visual artist Camille.
Isabelle directs our work on colour because nail polish is a complex product. As an experienced creative makeup director, she has worked with the big names in beauty (such as Clarins, Chanel, Lancôme and Dior).
Olivia gives a unique appeal to the brand’s visual identity. A graduate of the Paris school of decorative arts, she brings photos to life with playfully chic compositions.
Camille puts the finishing touches on our displays by creating fixtures, décor and point of sale display.
We create concepts that are born of great ideas.
Our nail polishes and their ingredients are not tested on animals. But we’re not boasting—it’s the law, plain and simple!
We’re not interested in getting into a marketing whirlwind based on empty words—we’re too busy developing new ideas for that. The ANSM (French Agency for the Safety of Health Products) monitor that no product sold on the French market is dangerous to health.
So we prefer to talk about Corporate Social Responsibility—a global approach to which we adhere. For example, we collaborate with a centre that is part of the ADEP (the French association for the mutual aid of disabled persons) for the packaging of our products. We have no legal obligation to do this—it’s a choice based on a purely civic initiative, and we’re proud of it.
Art, design, up and coming trends—the NailmaTeam covers all fronts to create its must-have collections. Bottling the zeitgeist is also a matter of putting our fingers on forgotten emotions that are making a comeback. The lucky dip surprise bags of our childhood had died out—but why not bring them back to life? We approach innovation with the desire to rediscover simple pleasures, like our old-fashioned fairground-style kids vending machine.