Our Story
It began in formulas: respectful and efficient. A cosmetic expertise that serves a greater purpose, uncompromising conscious beauty. Colours for all skin tones to match your fashion flair and moods. No babbling or green-washing here, our products really deliver. It all began in 2012 with nailing a big idea: vending machines that sell polishes instead of cereal bars…
CURIOUS MINDS, HAPPY MINDS
NAILMATIC DISPENSER
‘The idea of the century!’ tweeted Inès de la Fressange when she discovered our brand new machines in a department store. Nail polish presented in a fun way with a concept seen nowhere else.
The influential Garance Doré was spot on: ‘The coolest thing I've ever bought from a vending machine. Paris, you're so lucky.’ A sleek design, now available for kids and in a mini format.
We wouldn't put just any old nail polish in these vending machines...
BIOSOURCED NAIL POLISH
At nailmatic, we know how to get our message across: respectful, effective and always fun! Conscious beauty without compromise or fuss. Trendy colours for all skin tones: more than just nail polish, these are genuine fashion accessories that stay put.
From the outset, we have focused on an ambitious composition: a bio-based formula to reduce our impact on the environment. Less petrochemicals, more magic!
PLAYFUL SPIRITS, HAPPINESS!
NAILMATIC KIDS NAIL POLISH
Very quickly, we ventured into a new playground: nail polish for children. Our roadmap was clear: infuse this flagship cosmetic product with carefree fun and mischief. With a water-based formula containing no petrochemical solvents, nail polish becomes a game of imitation. What a joy to create so many moments of togetherness and precious memories! The immediate popularity of this product was confirmed by Rollette lip gloss and its glittery cousin for the body, Body Rollette.
Discover children's nail polish
CHILDREN'S BATH RANGE
After nail polish and glitter, it's time for bath time: why not turn it into a party? Teaching little ones to be clean is a daily challenge (as parents know all too well...). So we've created irresistible, colourful products that are suitable for sensitive skin: effervescent bath bombs, crackling bath salts, cleansing foam... Cultivating light-heartedness while making life easier for parents? A revelation for the nailmaTeam.
Discover the children's bath range
MAKE HAPPINESS
To make the party even more fun, we offer gift sets filled with surprises that are 100% Kids, 100% Fun, presented in colouring boxes or reusable metal tins. Our products bring extra cheer to key moments in children's lives. We never stop putting a smile on their faces and, without them even noticing, stimulating their creativity.
Cosmetic revolution:
AQUA nail and DIY Kits
Our obsession is innovation. We are always raising the bar higher—it’s a driving force, a challenge and a way of life. AQUA nail, what a nail-ovation!! A nail polish that doesn’t smell bad. 54% water-based with no petrochemical solvant, this nail polish is available in gorgeous colours and boasts a lighter carbon print (due do its cleaner formulation).
Making their own nail polishes or bath bombs, what a blast! Quality family time as well as a fun introduction to do it yourself. Our DIY kits make it super easy and safe for kids fragile skin.
We’re not the marketing babbling type, we’re far too busy working on new products. Ethics are the center of what we do, it’s based on corporate social responsibility, a global approach that matches our Beauty conscious mantra. To make it all look just how we feel, we brings together talents that make our project even better. Amongst them are our colourist Isabelle, our art director Olivia and our designer/visual artist Camille.
COMMITTED MINDS
THE KEY TO ECO-DESIGN
French manufacturing has been a core principle of ours since the very beginning, long before it became trendy. Were we pioneers? Yes, and we did it out of conviction. Because forging close ties with all our suppliers is essential if we want to take them with us on our slightly crazy projects. And when the best partner is in Europe, we go for it!
PASSION FOR INCLUSION
Product packaging has been entrusted to a specialised company (E.S.A.T): Paul-Lebreton. This is a great way to help people with disabilities get into work, as it gives them a job and prospects in a fulfilling environment.
