Changing the Rules
Our mission statement was clear from the get-go: reducing our costs to offer a little fashion treat to complement your look in just three brushstrokes!
Our obsession is innovation. We’re always raising the bar—it’s a driving force, a challenge and a way of life.
Pledge of Frivolity
Two guys creating a nail polish brand—and why not? Boris and Lilian know nail polish like the back of their hands (pun intended). At nailmatic, we work hard but we don’t take ourselves too seriously. More than a start-up, the NailmaTeam is a state of mind. We are perfectionists - a tightly knit team and we throw ourselves in 3000%.
A Vow of Loyalty to our Partners
We’re on a first name basis with our partners and can always grab a coffee with them without skyrocketing our carbon footprint. Being close to our partners allows us to respond with lightning speed. Being loyal actually gives us a lot of freedom!
In practice, we keep it local. Laboratory, marketing, R&D, design, manufacturing, etc.—practically everything is done within a 100 miles radius, mostly around Paris.
sales, export… Yes, we’re always running around, all the time—how did you know? Paris (75)
Com DisplayVal d'Oise (95)
Eco-Designed PackagingOise (60)
PackagingVal d'Oise (95)
Our True Colors
With a strong commitment to creativity, nailmatic brings together talents that make our project even greater. Among them are our colorist Isabelle, our art director Olivia and our designer/visual artist Camille.
Isabelle directs our work on color because nail polish is a complex product. As an experienced creative makeup director, she has worked with the biggest names in beauty (such as Clarins, Chanel, Lancôme and Dior).
Olivia brings a unique approach to the brand’s visual identity. A graduate of the Paris school of decorative arts, she brings photos to life with playfully chic compositions.
Camille puts the finishing touches on our displays by creating fixtures and decors.
Honesty is such a Lovely Word
We create concepts that are born from great ideas.
Our nail polishes and their ingredients are not tested on animals (vegan and cruelty-free). But we’re not boasting—it’s the law in France, plain and simple!
We’re not interested in getting into a marketing frenzy based on empty promises—we’re too busy developing new ideas for that. The ANSM (French Agency for the Safety of Health Products) ensures that no product sold on the French market poses a health risk.
So we prefer to talk about Social Responsibility—a global approach close to our heart. For example, we collaborate with a center that is part of the ADEP (the French association for the mutual aid of disabled persons) for the packing of our products. We have no legal obligation to do this—it’s a purely ethical choice and we’re proud of it.
Art, design, up-and-coming trends—the NailmaTeam covers all fronts to create its must-have collections. Bottling the zeitgeist is also a matter of putting our finger on forgotten emotions that are making a comeback. We approach innovation with the desire to rediscover simple pleasures, like our old-fashioned playground-style kids vending machine.