Story

  • 2012
  • November
    Our first colour vending machine prototypes are launched at Citadium in Paris. A moment of pure emotion and pride!
  • 2013
  • April
    Our vending machines are set up at Printemps Haussmann, followed by the Publicis Drugstore, BHV Le Marais and Galeries Lafayette Haussmann.
  • June
    Our trio sets are launched! The affordable gift idea proves to be a great support for our pop-up collaborations. All that’s left is to find who to collaborate with next—we’re full of ideas!
  • November
    nailmatic accessorizes the collections at the Merci concept store in Paris with exclusive individual nail polishes with an ideal name: “merci nailmatic”.
  • 2014
  • January
    Our collaborations are launched! The festivities begin with Papier Tigre, who share the same creative go-getter start-up spirit and a strong visual identity. It’s the foundation for a lasting friendship…
  • April
    The nailmaTeam wins the award for the best client strategy at the Scops Awards (the business innovation observatory at Paris Dauphine University).
  • Summer
    nailmatic establishes itself as an essential partner to fashion brands with bright summer collaborations: a sneaker/polish duo with Bensimon, must-have polishes matched with must-have shoes with Sarenza and heavenly gift sets with My Little Paris.
  • September
    Back to school starts with a flourish with nailmatic KIDS, a project that was a year in the making. We team up with OMY to design the packaging.
  • November
    We ride the wave of success for nailmatic kids by launching the first kids’ vending machine.
  • 2015
  • February
    nailmatic reinvents the nailbar with a 2-in-1 portable stand including a nail polish vending machine and a manicure bar.
  • June
    Glossybox and nailmatic collaborate to create a limited edition summer beauty box that’s 100% nails for the ultimate nail polish fan.
  • September
    nailmatic begin to export—a winning strategy with 40 countries distributing our products at the last count.
  • September
    Launch of the nailmatic KIDS surprise packs.
  • 2016
  • February
    Milk Award for the best looking stand at the Playtime Tokyo (Milk Magazine) trade fair dedicated to the world of kids.
  • March
    A 100% kawai collaboration with a super cute bear from Japan: nailmatic kids x Rilakkuma!
  • May
    Our nailmatic Kids surprise pack wins an award at the Cosmétique Mag Oscars!
  • June
    The fabulous W x nailmatic: installation of a nail polish vending machine at the W Paris Opera and creation of a box set in the hotel’s colours.
  • July
    A summer for Kids with two new innovations: the Rollette and the Kids vending machine! The former is a range of 100% natural fruity lip glosses, the latter reinvents the vintage fairground vending machines of our childhood.
  • August
    nailmatic adds Viva Brazil box sets to the Olympics edition of the Birchbox.
  • September
    The Essentials arrive—a range of clever products at the service of your hands.
  • 2017
  • January
    Mum & Me, a very special duo in a lovely beach hut: 1 nail polish for big girls, 1 water-based nail polish for kids!
  • April
    Finally, a brand new machine dedicated to kids, a nailmatic exclusive!
  • July
    3, 2, 1… nailmatic corp is on!! So happy to launch our US sister company, starting with two prestigious collaborations: J.Crew & MoMA.
  • nailmatic also teams up for events with Mama Shelter, Bonton, Sonia Rykiel, Pinterest, Gap, Eleven Paris, Adidas, Mellow Yellow, Mercedes, Nespresso, Canal Plus, Festival de Cannes, Google, Citadium, Marionnaud, Envie de fraises, Comptoir des Cotonniers, Printemps, Silencio, Emoi émoi…

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