Nail polish has become a part of everyday life: the finishing touch that makes all the difference. We’re not prepared to forego our manicures – but we’d really like them to be more compatible with our eco-friendly lives…
The time has come to make polishes part of a more conscious type of beauty.
An eco-friendly manicure
Up until now, nail polish has been a little bottle crammed full of chemical and toxic ingredients. As awareness has increased, nail ranges have become more ethical and more compatible with a healthier and greener lifestyle.
It’s now possible to bring together coverage, shine and hold without compromising on eco-friendly convictions!
Bio-based nail polish
Our PURE Color nail polishes are 84% bio-based. What does that mean? We’ve replaced solvents derived from petrol or natural gas (yuck!) with plant-derived solvents (that’s more like it!). So, we use solvents made from natural origin raw materials such as cotton, maize, potato, wheat and manioc. What about the remaining 16%? This allows the polish to retain its easy application, shine and hold with natural and/or organic pigments (depending on the shade),
filmogenic agents and plasticizers. It’s part of a necessary, controlled and accepted compromise.
As a plus: our polishes are enriched with plant keratin and starflower oil to nourish nails.
Colour and conviction
We say yes to 10-free polishes! And no way to paraben, toluene, dibutyl phthalate, formaldehyde, xylene, styrene, camphor, resin of formaldehyde, benzophenone-1 and nanoparticles.
What’s more, our PURE Color range is vegan and cruelty-free.
Everything is made in France using short supply chains where possible. Our partners are all located
within 200km of our offices so that we can reduce transport and our carbon footprint.
As for packaging, we use biodegradable and recyclable paper from sustainable, FSC-certified forests.
A polish that goes the distance
With PURE Color, you get five days of wear – and even more if your nails take to polish well!
For an even smarter manicure, we’ve developed a 2-in-1 combined base and top coat.
And for gold-medal winning wear, apply our secret weapon: The Ultimate Top Coat!
No more greenwashing!
Beware: bio-based products aren’t necessarily organic. The term refers to the raw materials used to make our solvents – which are plant-based and not petrochemical. They come from biomass, which is the total organic matter that makes up the source of renewable energy.
Potatoes, manioc, wheat, maize and cotton are renewable resources. Go green chemistry!